Screen Shot 2025-11-13 at 3.58.48 PM.png

VISIBLE WIRELESS

Brand Launch   ·   Campaign Production   ·   Creative Development   ·   Process Building

Attempting to redefine a heritage brand like Verizon requires vision. To bring their new, low-cost offering Visible Wireless to the masses, we teamed up with subversive visual artist, Andrew B. Myers, to challenge convention and break away from the tradition of the telecom industry. We ventured to build an identity with a fresh perspective and evolve Visible into its own contemporary brand, with staying power.

An office scanner with a document titled 'Annual Contract' inserted for scanning, set against a purple background.
blue background with the word 'v'sible' where the two dots on the letter 'i' are replaced with two small dots, and text below stating, 'It's a phone service. In an app.'
A pink vintage computer monitor displaying a colorful spreadsheet, connected to a keyboard and a computer mouse shaped like a gray mouse. Beside the monitor, there's a white mug holding scissors, pens, and a small orange pom-pom, with a sticky note w
Blue background with white eye chart symbols and letters arranged in rows.
A pink surface with a black speaker, remote control, popcorn, a Coca-Cola bottle, white decorative balls, a zigzag white object, a game console, and a controller.
3D illustration of a smiling face with mountains, trees, a cloud, and a sun in the background.
A blue square with a white cartoon face that has two round eyes, a straight horizontal mouth, and a tongue sticking out.
Beach scene with a blue and white striped lounge chair, a small inflatable kiddie pool with a yellow rubber duck, and a sandcastle with two towers.

MORE IS MORE

Balancing the maximalism and minimalism of the Visible brand is walking a tightrope: Visible is at once simple and easy; But also has to speak to an audience that moves at the lightning speed of the internet. We developed a high-concept content series and social amplification plan to establish a style with both to set the tone for years to come.

Billboard advertisement for visible, a phone service. The billboard has blue, white, and pink sections with text and graphics, including a smartphone with a smiling face, a piggy bank, and icons mocking traditional store expenses.
Red brick building on a city street, with blue painted storefront on the ground floor, parked cars, pedestrian, and traffic lights, under a clear blue sky.
Blue storefront with a sign saying '404 Store Not Found' and a closed door. The building has a red brick exterior with some architectural detailing.
Blue wall with the URL visible.com/404store and some white circular design elements.
Sign on blue-blue vending machine with text indicating a service change, stating that the store can no longer be found and that customer needs to use an app to do phone services instead.
Three people at a festive event surrounded by hanging pearl beads against a decorated blue background with smiley face graphics. They are smiling and posing for the camera.
Two blue USPS priority mail shipment boxes, one leaning on the other, with the front box displaying a simple white smiley face and barcode labels, and the back box featuring the Verizon Wireless logo and text.
Open magazine with blue pages featuring an advertisement for a phone service company called Visible. The left page has large white text that reads, 'This magazine ad is the only traditional thing we’ll ever do.' The right page contains smaller text e
Street view of a storefront called 'Gristede's', with a sign defending swear words on phones. Two bicycles are locked to a bike rack in front of the store, and there are tall buildings with windows and balconies behind.

CONTENT SERIES

FRIEND ENERGY

FRIEND ENERGY

When Visible dropped their group bundle offering, we gave “the family plan” a whole new meaning…

CREDITS

  • AOR Lead Producer & Content Producer / Moi 🙋‍♂️
    Creative Directors /Matt Fry, Chris Sojka (ECD), Jeff Gillette (ECD)
    ACD / Alexandra Kaufman, Rebecca Goldsmith
    Commercial Director / Andrew B Myers
    Co-Producer Team / Julia Goldsmith, Allie Stenclik, Brigid McEntee

  • Apostrophe Reps
    Hornet Animation
    Warrior Queen (Social)