NBA DIGITAL COLLECTIBLES

Creative Production   ·   Web3 Development   ·   Event Production

In collaboration with the NBA, Coinbase endeavored to bring the League’s elite fandom onchain. Last season, we launched exclusive Digital Collectibles that unlocked unforgettable experiences for NFT holders. We teamed up with Web3 artists and engineers to build stunning mobile microsites where fans could mint and collect the artwork, offering them a chance to win seat upgrades, exclusive jerseys, and player meet & greets.

ONE UNFORGETTABLE SEASON.
TWO TEAMS…

A digital rendering of a floating Coinbase logo with a Los Angeles Clippers logo on a stylized, dark ocean surface under a stormy sky.

UNLIMITED WAYS TO WIN.

HARDEN’S
GOLDEN TICKET

The first 200 Minters of the Clippers Digital Collectible received a custom TEAM COINBASE Jersey at Coinbase’s Takeover Night. Inside the box we hid Golden Tickets for just 10 lucky fans that unlocked a Meet & Greet after the game with The Beard himself, James Harden.

Harden teased the stunt in a cryptic instagram post signaling to Clipper Nation Coinbase was up to something… Indeed we were: The ultimate surprise and delight for Harden Stans.

Basketball court at Chase Center with crowd, large scoreboard showing ads for Golden State Warriors collectibles, and game stats

WARRIORS

WARRIORS

WARRIORS WARRIORS

Two children in blue shirts look at a smartphone displaying an exclusive collectible Golden State Warriors digital item with a football design, with the screen showing options to view in wallet and confirm.

CLIPPERS

CLIPPERS

CLIPPERS CLIPPERS

A basketball jersey with the number 01 and a white Coinbase card resting on it inside a car.
Woman holding a blue ticket that says she won a meet and greet with James Harden, smiling and surrounded by people, at night.
A group of people gathered around a woman signing autographs at a sports event. Many are wearing sports jerseys and press badges. The woman signing autographs is wearing a blue cap and jersey with the word 'Clips' visible. The mood is cheerful and li
A woman and an older man shaking hands while talking to a tall man with a beard. The woman and the older man are wearing Los Angeles Clippers basketball jerseys.
Hand holding a ticket that says 'You Won' from Coinbase, with a Los Angeles Clippers logo in the background.
Inside the Los Angeles Lakers' basketball arena at the start of a game, with a large digital scoreboard displaying players, scores, and advertisements.
Close-up of a light blue sports jersey with black text and a black logo.
Audience members watching a sports game, some wearing Golden State Warriors jerseys and hats, seated in a dark indoor arena.
A blue basketball jersey with the number 12 and the words 'Team Coinbase' draped over a seat in an empty stadium.
People wearing Golden State Warriors jerseys, with a QR code poster that says "Scan to claim your jersey" in the background.
Stacked black boxes with yellow text reading 'An EXCLUSIVE Fan COLLECTIBLE of the GOLDEN STATE WARRIORS', one box marked '1 of 200'.

CREDITS

  • Creative Production, Web3 Product, UX, Event / Moi 🙋‍♂️
    Creative Directors / Esteban Cardona Jiménez, Jordan Pories
    Art Direction / Vivian Yang
    Social / Kate Oliver, Cory Conrad, Haas Carter
    Brand / Courtney Brooks, Maria Grosso
    Photography / Harry Ford
    Creative Studio Leads / Patrick Marzullo, Devon Plotkowski

  • Web3 & Microsite Build / Noomo Agency
    NFT Artwork / center design
    Clippers Video / Tiki Does it
    Web3 Consultant / Mike Bodge