According to the Internet’s Search Engine, nearly 8.5 million searches take place every day on Google. Inquiries range from the insightful to outright insanity. To editorialize these trending topics, we launched Trending Now, Google’s first always-on social series to make sense of the internet's greatest cultural moments and take on the tough questions, like: “What’s the deal with Pickle Juice?”

The series brought record-breaking social engagement, integrating storylines with Google’s emerging AI tool, Gemini, and made a mark on the massive Year in Search Campaign.