COINBASE x AMF1 

Creative Production   ·   Experiential/Event Production   ·   Campaign Production

As the Official Crypto Partner of the Aston Martin Aramco Formula One™ Team, Coinbase set out to make a mark on AMF1's home turf during the British Grand Prix and went full throttle, taking over London with a colossal 118-foot custom electric blue racing helmet. We kicked off the tour with a Race Week Celebration Event attended by 150 influencers, press, and tastemakers to spread the word: The Future of Money had finally arrived in the UK.

The Plan

  • Cityscape of London at dusk with high-rise buildings, a highway with cars, a church steeple, and a modern cylindrical building with neon signs.

    Out-of-Home Takeover

    Our High-impact, 5,600 sq ft. IMAX Billboard Wrap at Waterloo Station in Central London generated 6M+ impressions in just one week.

  • Two women talking and holding drinks at a party or social event, with a large racing helmet graphic on the wall behind them.

    Race Week Celebration

    Coinbase invited 150 of London’s finest culture and tech-tastemakers to an exclusive race week event, generating 128 pieces of unique content, and receiving 2.7 Million impressions.

  • A parade float featuring a large blue racing helmet with sponsorship logos, driving past the Palace of Westminster and Big Ben in London, UK, with spectators on the sidewalk.

    Helmet Tour & Pop-up

    The Helmet made its way past London’s biggest landmarks, catching glances from on-lookers before landing in Covent Garden for a massive pop-up attended by over 55k visitors; Nearly doubling the average attendance of similar activations at the same location.

READY. SET…

SOCIAL & PRESS

Supported with a fully-integrated social campaign, the Event went global garnering 1.5M+ organic social impressions and earned 16 press features in the virtual pages of Forbes, Culted, and The Face.

Side view of a race car driver in racing suit and helmet standing against a background of vertical light bars.
A large futuristic helmet with a blue and white design, being lifted onto a truck by a crane. A man in a yellow safety vest and white helmet is guiding the process. The helmet features logos and text including 'Coinbase' and 'Aston Martin F1 Team', and the truck has a banner reading 'The future of money is here'. The background shows a partly cloudy sky and some modern buildings.

PRESS

PRESS

A large blue helmet resembling a race car helmet with logos, docked in London amidst traffic, with historic buildings and a church spire in the background.
Left image shows a person with braided hair smiling and drinking from a cup, wearing a black and white racing suit with logos, lying on the ground in a garage or pit area. Right image features a blue Formula 1 helmet with sponsor logos, set against a backdrop of the Houses of Parliament and Big Ben in London.
Screenshot of Forbes article about Coinbase and Aston Martin collaborating on Formula One-themed art installation and merchandise in London.
A truck on a bridge in London, UK, carrying a large blue racing helmet with logos and a checkered pattern, with the London Eye and city buildings in the background.
Nighttime exterior view of the empty Forbes Center, a large, modern, glass building with neon lights displaying the words "The Future of Money" in blue, and a street with light streaks from passing vehicles in front.
Digital rendering of a futuristic or conceptual aircraft engine in blue and green hues against a black background.
A group of people smiling and taking a selfie in front of a large blue racing helmet display on a truck, with trees and buildings in the background.
Crowd of people gathering around racing cars and a large blue promotional object on a city street.
A man taking a photo with his phone in front of a large blue Bitcoin-themed billboard at the Silverstone UK event in 2020.
Race team members working on a Formula 1 car's cockpit and helmet in a street setup with barriers, buildings, and a large lighting rig overhead.
Close-up of a Formula 1 race car with sponsorship logos, including Aston Martin, Valvoline, Citibank, and others, illuminated with a blue and green hue.
Close-up of a person's face wearing sunglasses and a cap with the Mercedes-AMG Petronas Formula One Team logo, reflected in the sunglasses is a racetrack with a racing vehicle and team members.
A woman with curly hair wearing sunglasses, holding a microphone, posing for a photo at an event. Another woman is taking her picture with a smartphone, standing in front of a large wall poster featuring a close-up of a helmeted face and the word 'Ar
A race car with the number 18 on it, decorated with sponsor logos, is parked on a city street during a public event. A crowd of people surrounds the car, and there are buildings and a large truck nearby.
Three people laughing and smiling at an event, with a poster of a racing helmet in the background.
Cityscape at sunset with high-rise buildings, illuminated ferris wheel, and train tracks curving through the city.
People walking in and out of a shopping mall entrance with a sign that reads 'The Future of Money is Here' and 'Shop & Dine at Canada Place'.
Crowd of people taking photos and videos outdoors in an urban area with tall buildings and cranes in the background.

CREDITS

  • Creative Production / Moi 🙋‍♂️
    Creative Directors / Esteban Cardona Jiménez, Jordan Pories
    Design +Animation Wizards / Vivian Yang, Ryan Prinz,
    Peter John Kearney, Bianca Hansrote
    Social / Kate Oliver, Cory Conrad, Kate Wells, Haas Carter
    Brand / Angela Jung, Maria Grosso
    Events / Michala Pamplin
    Comms / Cameron Wood
    Creative Studio / Patrick Marzullo, Devon Plotkowski

  • Experiential Partners / Blue Revolver Inc.
    Event Partners / Amplify
    PR / PURPLE